Launch of the "Hand in Hand in Healthcare" Project

Bir Adım Sağlık, a public health innovation established to expand the preventive healthcare approach, signed a strategic partnership with the Turkish Health Foundation. As part of this collaboration, the “Hand in Hand for Health” project, a social support model focused on improving access to healthcare in Türkiye, will be launched.

Bir Adım Sağlık, established as a public health innovation with the mission of expanding preventive healthcare services, signed an important collaboration agreement with the Turkish Health Foundation. Through the “Hand in Hand for Health” project, individuals in need, donors, and healthcare professionals will be brought together under one sustainable support model. The project aims to provide regular medical support, home care, and rehabilitation services for individuals experiencing difficulties in accessing healthcare services.

Positioned as a new model of social solidarity, the “Hand in Hand for Health” project is designed to support thousands of people who are unable to access healthcare services on time due to chronic illnesses, home care needs, or socioeconomic barriers. By bringing donors, healthcare professionals, and individuals in need together under one structure, the project aims to reach 10,000 beneficiaries within its first year.

Highlighting that they have been working for many years to bring such an important initiative to life, Ayşe Şengel, General Manager of Bir Adım Sağlık, stated:

“With our long standing field experience in home healthcare services, we will reach individuals in need through our expert teams. Through this project, we approach healthcare not only as treatment, but also through the dimensions of accessibility, follow up, and trust. We are proud to contribute all of our knowledge and operational strength to such a meaningful initiative.”

Speaking on behalf of the Turkish Health Foundation, Foundation President Dr. Murat Balaban (PhD) stated:

“The increasing elderly population and the growing burden of chronic diseases in Türkiye have made sustainable healthcare support models critically important. Through the ‘Hand in Hand for Health’ project, we aim both to strengthen access to healthcare services and to increase social solidarity.”

As part of the project, regular services are planned in areas such as:

Medical examinations and health assessments

Mobile nursing services

Physical therapy and rehabilitation

Home companionship and care services

Health education and consultancy

While the Turkish Health Foundation will oversee the project’s funding and reporting processes, operational healthcare services will be carried out in the field by Bir Adım Sağlık’s expert teams. In this way, a sustainable structure will be established based on transparent donation management, regular reporting, measurable healthcare outcomes, and long term social impact goals.

In addition to reaching 10,000 beneficiaries in its first year, the “Hand in Hand for Health” project also aims to improve chronic disease management through regular follow up and reduce the burden of home care on families.

About Bir Adım Sağlık

Founded in 2021 under the umbrella of Pozitera Group, Bir Adım Sağlık is an innovative healthcare initiative that brings home healthcare services into individuals’ living spaces through ethical principles, legal assurance, and a holistic healthcare approach.

Operating under a Ministry of Health license, Bir Adım Sağlık provides a wide range of public health services extending from preventive healthcare practices to supportive healthcare processes. With its expert team, digital infrastructure, and sustainable healthcare vision, the organization aims to professionally support individuals of all age groups throughout their healthcare journey while expanding its service network across Türkiye and internationally.

About the Turkish Health Foundation

Founded in 1946, the Turkish Health Foundation is a non governmental organization operating for public benefit with the mission of supporting fair, reliable, and sustainable access to healthcare services.

The foundation carries out preventive healthcare initiatives, educational activities, and projects supporting individuals in need. Acting together with expert advisory boards and stakeholders in line with scientific data, the foundation aims to create measurable and lasting social impact. Expanding its service network through national and international collaborations and contributing to equal opportunity in healthcare are among its core responsibilities.