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Dünya Newspaper Special Interview

Founder Ayşe Şengel shared with Dünya Newspaper how she transformed her childhood dream into Bir Adım Sağlık through years of experience and expertise in the healthcare sector.

How Did the Dream of a “Moving Hospital” Become Reality?


According to the feature published in Dünya Newspaper, specialist nurse and entrepreneur Ayşe Şengel transformed her childhood dream into reality. After completing four different university programs in nursing, public health, sociology, and teaching, she worked in the healthcare sector for many years before establishing her own initiative through the experience and knowledge she gained.


Why “Bir Adım Sağlık”?


The idea of providing healthcare services within individuals’ living spaces was inspired by Şengel’s childhood experiences while witnessing her father’s health challenges.


As the pandemic revealed the limitations of the traditional healthcare system more clearly, the project accelerated rapidly. The difficulties many patients faced in receiving sufficient and timely care at home due to healthcare protocols further strengthened the vision for mobile healthcare services.


What Does Bir Adım Sağlık Offer?


The primary goal of Bir Adım Sağlık, founded by Şengel, is to provide comprehensive home healthcare services, including:


✔ Physician examinations  

✔ Physical therapy and rehabilitation  

✔ Psychological support  

✔ Dietitian and nutrition consultancy  

✔ Diagnostic and radiological imaging services (X ray, EEG, ECG, etc.)  

✔ Specialized services for mothers, babies, and school age children  

✔ Medical equipment rental and sales services  

✔ Comprehensive care options through customized healthcare packages


The “Moving Hospital” Model


What makes this model unique is its ability to transform healthcare into a patient centered and location independent service.


Unlike traditional hospital or clinic based systems, healthcare services are delivered directly within individuals’ living environments.


Patients benefit not only from medical care, but also from greater comfort, time savings, and a stronger sense of safety and trust.


All services are carried out by professional expert teams in accordance with ethical values and quality standards.


Legal and Quality Assurance


Bir Adım Sağlık goes beyond providing medical services alone.


➡ By working together with healthcare law specialists, the organization supports its service processes through strong legal assurance frameworks. This approach helps protect patients’ rights throughout both diagnosis and post treatment processes.


Expansion Goals


In the first stage, the organization plans to expand beyond Istanbul into cities such as İzmir, Muğla, Bodrum, Marmaris, and Bursa across Türkiye.


International expansion into markets such as the United Kingdom and Ireland is also among its future goals.


Corporate Structure and Growth


The company now operates with a fully corporate structure under the support of Pozitera Group.


Bir Adım Sağlık works with a core team of 30 professionals and more than 150 contracted specialist physicians.


Following the pandemic, the organization achieved continuous growth while expanding the diversity of its healthcare services.


Key Differentiators


✅ Holistic healthcare services under a single integrated structure  

✅ Strong legal and ethical assurance  

✅ 24/7 services and flexible care plans  

✅ A working model that supports women’s employment


https://www.dunya.com/ekonomi/hareket-eden-hastane-hayali-gercege-donustu-haberi-794082

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